'A hotel that nods to the musicians behind the musicians, and embraces the vibes of East Nashville…a place for long hangs, tall tales and no hard feelings.'
We gave Waymore’s a mid-century feel, and acknowledged the city's rich musical history - but with a uniquely surreal approach that avoids the oft-clichéd aspects of country music's capital.
The mascot icon is a cyclops cowboy, whose features and appendages feature throughout items such as key cards and do-not-disturb signs, and as a huge neon on the rooftop overlooking the city. His friend is the olive-eyed Martini glass belonging to Tall Tales, the rooftop bar.
Scope: Full brand identity for both the hotel and its rooftop bar Tall Tales, menus, print collateral, matchbooks, neon signage, wayfinding, retail items.
