We worked with MML Hospitality to transform the old Hut's Hamburgers into this classic, opulent Italian restaurant. An exploration of the best old Italian places in New York City helped us to create a brand with an authentic old-school vibe.
We added lots of luxurious details - from gold foil matchbooks and leather menu covers embossed with Sammie's custom crest, to bespoke dinnerware, coasters and napkins.
Scope: Full brand identity, menus, print collateral, matchbooks, neon signage, custom plateware
