Inspired by 1970s Texas Lakehouse culture, the Hotel Magdalena is an oasis of calm just off bustling South Congress in Austin. It's situated on the site of the former Terrace Motor Hotel owned by Willie Nelson, in an area steeped in musical history. This identity design for Bunkhouse Hotels references that heritage in the graphics, while highlighting the verdant, natural qualities of the hotel by using natural materials, such as the unique wooden key cards.
We created a simple mark featuring the Lady Magdalena's face in a 1970s illustrative style, which appears on items such as custom leather menu covers and enamel pins.
Scope: Full brand identity for both hotel and restaurant Summer House, menus, print collateral, matchboxes, neon signage
