Favorite Pizza's branding is inspired by the legendary New York City slice shops. We made Favorite feel like a beloved neighborhood pizzeria, where locals and baseball fans might hang out for a beer and a slice.
The typography and illustrations evoke a fun 1980s vibe of cartoons and video games.
Scope: Full brand identity, menus, print collateral, matchbooks, pizza boxes, neon signage, uniforms, retail items, graphics for website.
