Austin Motel

This rebrand of the landmark Austin Motel for Bunkhouse Hotels gave the historic 1930's motorcourt a fun new look whilst keeping its iconic identity, character and spirit intact. The new logo was based on the motel's legendary neon sign - a beloved feature of South Congress Avenue for decades.

We also designed additional rainbow neon art for the carport, a poolside mural, and lots of playful in-room and retail items.

Scope: Full brand identity, print collateral, matchbooks, neon art, retail items

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