This rebrand of the landmark Austin Motel for Bunkhouse Hotels gave the historic 1930's motorcourt a fun new look whilst keeping its iconic identity, character and spirit intact. The new logo was based on the motel's legendary neon sign - a beloved feature of South Congress Avenue for decades.
We also designed additional rainbow neon art for the carport, a poolside mural, and lots of playful in-room and retail items.
Scope: Full brand identity, print collateral, matchbooks, neon art, retail items
